




Ride the wave of style and compassion with the Rip Curl Los Angeles Strong T-Shirt.
All proceeds from every purchase go directly to the Surf Industry Members Association (SIMA) Humanitarian Fund, supporting those affected by the 2025 Los Angeles wildfires.
This specialty tee features a custom design inspired by Los Angeles surf culture, honoring the city’s rich surfing history and the resilience of its community.
Crafted from 100% premium cotton, this limited-edition piece offers a chance to show your support.
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SIMA Humanitarian Fund
The SIMA Humanitarian Fund acts as the compassionate heart of the Surf Industry Members Association (SIMA). We do this by gathering funds from generous brands and individuals through fundraisers and outreach, and then putting those funds to work.
Our mission is all about backing non-profit groups that are deeply involved in making positive changes.
Our purpose is clear: to be a beacon of positivity, focusing on enhancing the quality of life, nurturing health, and safeguarding the welfare of individuals. Every action we take ripples with the intention of creating a world where the waves of compassion and care reach every shore.
We are the threads that connect the profound love for the oceans and the boundless potential of collective goodwill.